Veuve Clicquot was founded in 1772 by Philippe Clicquot-Muiron, playing an important role in establishing champagne as a favoured drink of haute bourgeoisie and nobility throughout Europe. It was later Phillipe`s daughter-in-law, Nicole-Barbe Clicquot, who really laid the foundations of the modern company. Ever in pursuit of excellence and innovation, in 1816 Madame Clicquot invented the riddling table with the aim of obtaining clarified Champagnes of unrivalled quality. She became known by her contemporaries as the "Grand Dame of Champagne", in recognition of her audacity and determination. Madame Clicquot used her skills to develop an exceptional wine-growing territory, consisting of 515 hectares in the heart of the Champagne region’s finest vineyard estates.