Loyalty Scheme

Earn as you shop… The House of Townend Loyalty Scheme is our way of saying thank you to our long-standing and valued customers. For every £1 that you spend with us, you will get 1 Loyalty Scheme point to redeem on future purchases.

How do I join the Loyalty Scheme?
When you register as a user on www.houseoftownend.com we will automatically add you to our Loyalty Scheme*. As a bonus, we will instantly add 500 points to your account when you join!

How do I earn points?
For each pound that you spend on www.houseoftownend.com we will add 1 point to your Loyalty Scheme account. For example, if you spend £100 you will receive 100 points.

What is a point worth in pounds when redeeming them?
Each point is worth 1p in monetary value. For example, if you have collected 1000 points, you will have £10 to redeem against a future purchase.  


Where can I see how many points I have?
Under your "Account" you will be able to see how many points you have collected. You will also be reminded at the checkout.

How do I go about redeeming my points?
Spend as you go, or save your points for something special! You can view the points you have available to redeem in the right-hand panel of the checkout and you can confirm in pounds the value you wish to redeem in the order you are placing at that time.

Are there any restrictions on collecting/using my Loyalty Scheme points?
Points can be collected and redeemed on any product on www.houseoftownend.com apart from items only available En Primeur. Points can only be redeemed against orders that have a value of over £50.

Do my points have an expiration date?
Points will automatically expire if your account has not been used in two years.

Can I collect/redeem points alongside other promotions?
Yes, Loyalty points are collected on any purchase, regardless of whether the item is already on offer, or you are using a voucher code. Please note that the Loyalty points will be calculated after all other discounts/promotions are applied.

Can I collect/redeem points in your Cellar Door shop?
Unfortunately, you cannot currently collect or redeem points for the website Loyalty Scheme in-store. The shop does however, have its own Loyalty programme that works in exactly the same way. If you are a Cellar Door customer and interested in joining their stand-alone Loyalty Scheme, please ask one of the team in-store who will happily get you set up.


*Please note that the House of Townend Loyalty Scheme is only available to retail customers.