An apéritif is an alcoholic beverage traditionally served before a meal to stimulate the appetite, and is therefore usually dry rather than sweet. We offer a wide range of apéritif’s that can be served before any special occasion whether it is a dinner party with friends, to toast a newly married couple before the wedding breakfast or at the beginning of a corporate function.
During its history, Cocchi has produced some variants to its Aperitivo Americano. The most recent is Cocchi Rosa produced with a base of red wines of Piedmont to which herbs and spices extracts are added, in particular gentian, cinchona, citrus zests and rose petals.
Cocchi Americano is an aromatised wine created in 1891 by Giulio Cocchi and since then produced without interruption according to the original recipe. The name “Americano” is both due to the alcohol made bitter (“amaricato”) by the addition of herbs and spices and to the American habit of drinking vermouth with ice and soda. Produced according to Giulio Cocchi original recipe, Cocchi Americano is recognized in Asti as the aperitif par excellence – a real piece of history of their town. On its label the original futurist rooster designed in the 30’s and representing his aperitif function (“it awakes the appetite”) as well as one of the symbols of the town of Asti.
Vermouth di Torino is a collective heritage of Piedmont, which was seen in the royal Savoy court as the first big promoter of a product which, mainly starting from the late 18th century, generated a flourishing industry which led Piedmont to become the Kingdom of Vermouth.
Invented in Milan in 1845 - these quality bitters are made by fermenting over 40 herbal ingredients in alcohol - before a year of ageing in oak casks. Its secret formula, passed down from father to son in the Branca family, has guaranteed the protection of the quality of this digestive bitter liqueur!