At The East India Company today, they are constantly trying to evolve the business for the ever changing world. They are building the brand on the basis of compassion, not aggression. Drawing upon their wealth of heritage and connections they stand for unity in diversity. The vision is a simple one: to establish The East India Company as a luxury brand for the modern commercial world. Today, The Company draws inspiration from its unique heritage with a spirit of Remarkable Connections. It continues to explore the world to surprise and delight customers with inspirational tastes crafted from the finest ingredients the world has to offer – it remains a quintessentially British brand with influences from diverse cultures.