Martin Edgerton Gill, formerly owner of the London Gin Company, discovered that whilst superb taste in the glass is key to the long term success of a liquor brand, colour really works. His creation, the world’s first blue gin “London No 1 Blue” sold in 2010 to Gonzalez Byass of Spain has been a huge success. Rather than retire on the sale of London Gin, he decided to explore the possibilities of a pink gin. Gill’s father had spent five years in the Royal Navy during World War II and brought home with him a love of pink gin. This traditional nautical tipple, consisting of gin and Angostura bitters, was launched in 1824 initially as a cure for sea sickness. However, its popularity in civilian life grew apace and by the late eighteen hundreds had become a favourite in fashionable bars throughout the world. Martin who had pioneered herbal teas in the nineteen eighties used his considerable knowledge of herbs and spices to create a totally new and contemporary pink gin. Quite apart from the enticing rosiness it is a delightful and complex gin blended with no less than fifteen exotic ingredients including pomegranate.