Chris Blackwell is an international music icon, entrepreneur and cultural pioneer. With his music label, Island Records created in 1959, Chris brought the best of Jamaican reggae to the world, now he brings the finest Jamaican rum, made from Jamaican sugar cane and distilled by J Wray and Nephew in Kingston, Jamaica. There’s music in Blackwell’s blood, but there is also rum. His family were involved in rum distilling in Jamaica. Blackwell Rum is based on an original family recipe and blended to Chris Blackwell’s personal taste for today. In the ‘soon come; style of Jamaica, the creation of Blackwell Rum was an unhurried affair. Chris deliberately took his time tasting and tweaking the blend coupled with irreverent bottle design by Advertising Hall of Famer and irreverent self-proclaimed “Madboy” Richard Kirshenbaum.