Lodovico knows wines well and chose an idyllic site in the hills near Bolgheri to create his own magnificent property, beautifully positioned next to the Sassicaia vineyards on gentle slopes above the coastal plain. He set about creating a great estate to make wines in the emerging Super-Tuscan mould to rival the best wines in the world. Instead of planting Sangiovese, he planted Cabernet Sauvignon and Cabernet Franc, as well as Merlot and Sauvignon Blanc. A massive investment was made and an impressive winery was built in the Californian style. Work continues today extending the winery and the initial desire to fully integrate the structures into the landscape has resulted in a beautiful and harmonious building. Lodovico developed and nurtured the estate for over a decade before passing the baton to the very successful joint ownership of Marchese de' Frescobaldi and Robert Mondavi which has today metamorphosed into ownership by Tenuta di Toscana, a company controlled by Marchesi de'Frescobaldi.