Don Facundo Bacardí Massó immigrated to Santiago de Cuba in 1830 when he set up business as a wine merchant and importer. Within a few years he began to experiment with the distillation of rum. After years of experimentation he achieved a breakthrough that revolutionised the manufacture of rum and eventually transformed it from a local Caribbean beverage into an internationally consumed spirit. Bacardi has a portfolio of more than 200 brands and labels spanning a wide variety of spirits categories. The company continues to develop and acquire new brands.