A pioneer of coffee liqueur Kahlúa was created in Mexico in 1936. At the beginning of the 1960s Jules Berman an art collector and entrepreneur introduced it to the United States. Relying the two finest ingredients of the area — sugarcane and 100% Arabica coffee — the flavour of Kahlúa reflects the multicultural region where it comes from. Kahlua Liqueur offers scents of bittersweet coffee roasted chestnut and multi-layered flavours of black coffee and butter. It is now the world's No.1 coffee liqueur and has been building its success for the past 70 years. Kahlúa spreads worldwide the spirit of Veracruz its birthplace where the coffee beans used to make it are grown.