The Patrón Spirits Co.
Tequila has been around for generations but it wasn't until Patrón launched in 1989 that the world was introduced to ultra-premium tequila. Patrón (Spanish for "the good boss") is the brainchild of two entrepreneurs John Paul DeJoria and Martin Crowley whose love of tequila and desire to create the best tequila in the world led them to the Highlands of Jalisco Mexico. There they found tequila industry veteran Francisco Alcaraz and asked him to produce the most extraordinary highest-quality 100 percent agave tequila possible. From that fortuitous meeting Patrón Tequila was born. Patrón's success is due in no small part to its founders' hunch early on that consumers were ready for an ultra-premium luxury tequila a spirits category which at the time didn't exist. Few exported tequilas back then were created from 100 percent agave - from the beginning Francisco's handcrafted method for Patrón included not only 100 percent Weber Blue Agave but also a centuries-old technique called the tahona process where agave fibers are slowly crushed by a large volcanic stone wheel and then the agave juice is fermented and distilled with the agave fiber. Francisco created tequila from this process and tequila from the more modern roller mill process and blended them together to become Patrón. But to successfully market Patrón as a sophisticated drink Patrón's founders first needed to change the public's perception of tequila. Early adopters who first tried the product and then told others about it discovered that Patrón's smooth taste extraordinarily refined flavors and high-quality set it apart from other tequilas. This was a tequila very different from people's notion of tequila.
Fruits & citrus aromas with a smooth and sweet feel in the mouth finished off with a light pepper taste.
You can sip it, or you can mix it to make a delicious margarita!