Francesco Peroni established his first brewery in Vigevano in Pavia province. It was called Birra Peroni and still bears the founder’s name to this day. It was a combination of climate close proximity to the mountains – where ice and glacial water was plentiful – and the quality of ingredients that helped Francesco create such a distinctive pale medium-strength beer that within a short time had become vastly popular.
Unlike the more famous Peroni Nastro Azzuro, the red labelled Peroni Red offers a slightly darker colour with more pronounced malty and hoppy haracteristics. The red edition has plenty of fruity and floral notes with clean and smooth finish.