Created by James Rackham, founder of artisanal spirits company, Emporia Brands, liveryman of The Worshipful Company of Distillers and resident of Mayfield, East Sussex. The dramatic label depicts the story of St. Dunstan & The Devil an epic event which the story goes happened in the 10th Century in Mayfield Village. The hops were discovered as a local wild hop growing in hedge rows and is now cultivated in just one acre of a thirty acre hop farm in Salehurst.