The origins of The London No.1's name go all the way back to 1771, when the 1st Duke of Wellington, Arthur Wellesley's London townhouse was built on the south-east facing corner of Hyde Park. Its formal name is Apsley House, but it quickly became known as No.1 London. Over the years, the house No.1 London has become synonymous with refined elegance, artistry and culture; which are attributes that are proudly reflected in this gin.